Toggle navigation
Client Area
New Client Onboarding Form
Xero Login
+64 9 309 3222
Resource Centre
COVID-19 Resources
Xero
About Xero
Xero Resources
Business Courses
7 steps to increasing profit
7 Steps to an effective business plan
Contact
Back to Home
Toggle navigation
Sales & Marketing
Guides
Advertising that Works
Ten marketing priorities when you start your business
Improving the effectiveness of your advertising
How to accurately forecast sales
Gain customer loyalty and keep your regulars for life
Ways to identify new markets and customers
Undertaking your own market research
Creating a promotional plan
Five top ways to research your market
10 ways to build a competitive advantage
Use focus groups to understand your customer
Testing the market before taking the plunge
Sure-fire marketing plan in eight easy steps
Identifying your target market
How to write a customer questionnaire
Build your marketing plan by creating awareness
Be aware of cultural differences within your customer base